September for me is like New Year.
Kids are back to school and we return to business refreshed and with a new found vigour.
But after quieter Summer months - it is BUSY!
I am packed back to back with client training so I’ll be checking out which content resonated with my audience in the last 4-6 months and seeing what I could repurpose to save some time.
Try doing this too - not all content need to be brand spanking new remember!
Back to School
When the kids go back to school, people are craving routine after relaxing all rules over the Summer. They’ve also spent a lot of disposable income on holdiays and treats over the Summer and are now getting more frugal ahead of Christmas.
So think about pinning content around organization, routine, time saving hacks, budget busting recipes - get into the mindest of your audience what do they need in their life right now?
Back to school keywords which could be relevant to your business:
Home organization
DIY
Batch cooking
Meal planning
Freezer meals
Back to school tips
Time saving hacks
Family food
Gardening
Allotment
Autumn / Fall
September signals end of the Summer to most, even if we are predicted a late heatwave in the UK - aren’t we every year?!
So searches about Autumn/Fall increase as people start to plan for cooler climes and cosier nights in.
Autumn/Fall Keywords which could be relevant to your business:
Apples
Slow cooker
Stews / Casseroles
Spices
Pumpkin
Halloween
Firework Night
Butternut Squash
Soups
Harvest
Bonfire night
Leaves
Trees
Oranges
Reds
Autumn fashion
Autumn weddings
Think about what people are typically doing / how they’re behaving / what they’re cooking or eating / what they’re wearing in September-November - and then pin these types of pins!
Promoted Pins
September is the perfect time to test out promoted pins to start getting learnings ahead of your christmas campaign. Just make sure you’re focused on what action you want your customer to take i.e. are they buying a product / making an enquiry / registering for an email to be sent to them?
