September brings Back to School and Back to Business - many of us with a new found energy as we stand looking at the next 4 months ahead of us.
September is often welcome news if like me, you have been feeling your business slide into a bit of summer slump. But an abrupt surge in business can cause anxiety and panic if you don’t have clear goals set in motion.
What’s key is coming back to business not back to busy-ness.
After all, there are only 80 working days until Christmas Day.
… that’s 80 days to move your business forward in the last few months of this decade.
… and 80 days before we hit another New Year.
…. but that’s way less if you’re part time plus take out days off, half terms, sick days, holidays etc etc …
So essentially that’s not long until 2020 and it’s so so key to have clear goals set in place to make sure you wake up on New Year’s Day having had the best end of year yet.
So what’s your big hairy social media goal for Q4?
How will you boost your business with social media marketing and advertising before December?
If you don’t have your Facebook Pixel set up do it now so that it’s seasoned well in advance of you starting your Christmas Advertising
Get planning your winning Christmas Facebook Ad campaign NOW - think about which audiences could be great for you - are they your hot audiences (custom audiences) warm audiences (lookalike audiences) or cold audiences (interest based audiences)
Yes Christmas is important but don’t forget Black Friday and Cyber Monday as key dates in the calendar before then. What’s your key messaging on social and what will be your killer offer? Maybe you want to consider Anti-Black Friday?
Are you a service based business? After the Summer Slump maybe you’re needing to generate more leads - have you tried a lead generation campaign to gain quality leads for you to convert to give you a great Q4?
Perhaps you’re just starting out in your business and building your brand over the next few months - try a Page Like campaign to build your audience so they’re receptive to your messaging next year.
Here’s my social media goals for Q4:
Using my channels to build my email list ahead of exciting developments in 2020!
Swotting up on Promoted Pins to expand my Pinterest services!
Helping support as many businesses as possible with their Christmas Facebook Advertising strategies!
If you need training or support with Facebook/Instagram Advertising Say HELLO Today for a FREE 15 minute Disovery Call.
