Social Media for Social Good
“Vanessa was a really fun and engaging trainer, who made sure the session was interesting and easy to understand. To run a session to a group with a real mix of experience and skill in Facebook advertising was quite the task but she managed to impart lots of knowledge to everyone – key basics for the beginners and even valuable ideas to take away for the more experienced members of the team.
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“Thanks Vanessa for your relevant and engaging session on Facebook advertising.
I feel much more empowered to take our organisation’s account onwards and upwards and make the most of the money spent.”
For my charity and social enterprise clients I bring a wealth of experience from the charity sector having worked for Oxfam GB, Parkinson's UK, Children's Air Ambulance and Longfield Hospice in both marketing and fundraising.
My clients are fighting hard to change the world. I share their battle and create first-class social media to help make that happen. I work with charitable organisations to create impactful engagement with a conscience.
I help organisations think strategically about their social media and advertising and the best ways to relate this to their audience.
My mission is to build strong relationships with my client base - whilst giving you the boost you need to take your brand to the next level. With strong, conscientious content - I aspire to be part of changing the world.
Storytelling is my passion. Whether it be a 5 year old Syrian refugee or a Moroccan child living alone on the streets, a West-country mother of 3 living with cancer in Gloucestershire or a 74 year old living with Parkinson's in Birmingham ... I bring these lives and stories to the person sat on the sofa scrolling through Facebook in front of Gogglebox - and I make them stop... think ... and act.
As a linguist (BA Hons in French & Italian), I have always been passionate about the art of communication to build strong and sustainable relationships. With a CIM Diploma in Professional Marketing under my belt, expertise in content strategy and digital copywriting I'll breathe fresh air into your communications.... Plus, I have a killer eye for stunning images and can write you copy that sells - a magic combination on social.
Working remotely, I am versatile, flexible and adaptable to your needs. Just say hello today and let's have a coffee!
“Having previously worked with an agency on the campaign, we decided to move to working with Vanessa to get the 1-on-1 in-depth support we wouldn’t get with an agency - and it’s been an excellent move for us! Vanessa is incredibly knowledgeable and has supported us to make our ads more effective, use our budget more wisely and increase success of our Facebook Ads campaigns.”
“Vanessa is helping to transform our approach to Facebook advertising. From the moment she responded to our brief, we were impressed with the speed with which she just “got it”, and translated it into actionable steps. Her background in charity marketing and fundraising means she completely understands where we are coming from, and can intuitively understand our audiences and our challenges. We feel like she is a very valuable extension of our team and we thoroughly enjoy working with her – she has a personable style, gives sage advice and delivers results! Vanessa has been very flexible to our needs and to our budget and is taking an iterative approach which will undoubtedly help us to build a sustainable and successful advertising programme. ”
“Vanessa has really helped us to improve and strategise our approach to Facebook advertising, proved by the recent success of our Christmas Appeal.
Given the unprecedented challenges that 2020 presented, it was more important than ever to spend our budget wisely and maximise our ROI.
Under Vanessa’s management, our campaign produced a ROAS of 2:1, despite a saturated advertising space during one of the most vital months in the fundraising calendar.
We are looking forward to working with Vanessa to further build our 2021 strategy, using all the invaluable learnings from this campaign as a basis.”