Emily Hodge, Business Coach
 

Emily came to me after following me on Instagram for a while.

She had already launched her sales funnel to generate leads for her new 12 week Coaching programme ‘Gentle Business Leadership’ and wanted me to takeover the reigns.  

Coming in at Top of Funnel stage I could immediately see that the 2 audiences Emily was targeting as part of a Video Views campaign were competing against each other.

At 87% crossover she was wasting budget and the audience were seeing the same ads frequently. Simply tweaking the existing audience slightly, introducing a brand new audience and changing the 6 minute video advert to a shorter 60 second video immediately improved this stage of the campaign. At Middle of Funnel I invested time to create Adverts specifically designed and formatted for Instagram Stories. This led to this placement far outperforming other ads served in the IG / Facebook feed. 

The campaign delivered a Return on Ad Spend of 6:1.

In reality, the ROAS is far higher given the lifetime value of her clients along with additional business acquired through increased visibility throughout the campaign. 

A lovely bonus throughout the campaign was the incredible feedback Emily received from her audience:

‘I just had to say this is a great Story ad - well done!’

‘Your authentic advert on Instagram drew me in!’

‘Your sponsored ad just popped up in my stories - it’s brilliant!’

‘I am LOVING seeing your ads popping up on my feed today!’

In Emily’s words….

I wanted to work with Vanessa because I loved her style and how she talked about FB ads on stories.  Whilst I've trained in ads I wanted someone far more knowledgeable and confident in them than me to take the reigns.

Vanessa was straight to the point when we started and helped shape my FB ads campaign from the get go. She set up, monitored and advised on the main throughout the process which was so helpful to me - especially since I was away for a lot of that time.

We ended up with an excellent number of people in the challenge I was running, an incredibly active challenge for those 5 days and excellent conversion into my paid course. The key to this was the quality of people who came into my challenge from the ads - they were really all my people which was beautiful to witness and work with, and further supported my trust in using a great Ads person who really gets you and your message. 

Vanessa is excellent and I would recommend her highly!