Lately, there’s been a lot of scaremongering amongst the small business community that only 7% of your followers see your post at any one time - every day I seem to see a different warning or a desperate plea to their followers to engage with them.

Yes Instagram can be a tricky one and it’’s certainly not as easy as it used to be BUT I don’t want you to feel disheartened or even scared by the intricacies of the algorithm - no way!

So I’ve checked these myths out (using sources like Later, Planoly and Social Media Examiner) and the following are all based on FACT: