Trending Searches for April on Pinterest
Pinterest usage is at an all-time high.
More and more, people are turning to Pinterest for their in-the-moment needs.
There’s also a much bigger emphasis on ideas that can happen fast, with whatever’s already on hand.
Here are some of the top searches on Pinterest right now, across global audiences. Numbers were calculated from search activity over the last few weeks.
Health and wellness
Pinners aren’t just staying home. They’re trying to stay healthy, too.
Beyond topics like sanitation, Pinterest is seeing activity climb for both physical fitness and mental well-being.
People want workouts they can do on their own, like home bodyweight workouts (+205%) and home workouts, no equipment (+329%). They’re also investing in their mental health, looking for topics like self care at home (+332%) and meditation tips for beginners (+108%).
Parenting
With schools closed, parents have to balance teaching, working and entertaining all at once.
To keep their own routine on track, they’re searching topics like work from home with kids (+1657%).
They’re also focused on activity ideas like nature walk activities kids (+407%) and home games for kids (+331%)
Food
Food is always huge on Pinterest, but we’re seeing an even bigger appetite for ideas than we normally do.
As people cook more and encounter ingredient constraints, they’re relying on Pinterest for easy, flexible recipes.
One trend that’s really on the rise? Making your own bread, with whatever you have on hand. That means yeastless bread recipes (+4400%), bread in crockpot (+3191%) and sweet amish bread (1499%+)
Beauty and personal care
Personal care is more personal than ever as we DIY what we’d normally do at a salon.
Pinners are tackling everything from home hair cuts (+417%) to homemade eyebrow wax recipes (+321%) and DIY manicure at home tutorials (+159%).
