What to Pin in Spring
Think Easter - it’s all about gardening, Easter dinners, Easter Decorations, Easter baskets Easter Egg hunts.
Spring fashion is starting to trend a little bit more.
If you're creating a new board on Pinterest for some Easter ideas you have, get very descriptive in your board names.
Don’t just call it “Easter board.” If you do outdoor play products, have a board for Easter Play Ideas. Add keywords for these to ensure they're optimised.
And make sure you're starting to pin your Summer content now (remember people pin 45 days in advance) - think Summer fashion, outdoor fun, Summer holiday ideas.
There’s been a rise is Father’s Day searches - so if you ghave appropriate gifts or craft ideas - get pinning them now!
What to Promote in Spring
Promoted Pins can give you an extra boost to your content if Easter or the Summer months are a key time for your product/service.
Key content to promote right now would be summer online courses/training or coaching programmes, summer fashion, outdoor play ideas, summer recipe ideas and Father’s Day Gifts.
People go to Pinterest for a specific product or idea, but they’ll save a lot of pins before actually purchasing or acting on those ideas. That’s the habit of a pinner.
By promoting your pin you're getting infront of your exact customer or client through specific keywords - and encouraging them to purchase!
And we know that 90% of weekly Pinners use the app to make purchase decisions and 87% of users have bought products from Pinterest.