For International Women’s Day, Pinterest has published a report on how women are using Pinterest and oh my - it is super exciting!
Women are estimated to control around 75 percent of discretionary spending worldwide by 2028.
The purchasing power of this sector is being harnessed by Pinterest and could be by your business too.
We all know that women use Pinterest for inspiration for interiors, holidays and for the family (clothing, activites, toys, nursery decor). But recent research from Pinterest themselves has shown that their search is going far beyond these topics now branching into tips for buying their first home to traveling solo and managing money.
Here’s some key stats*:
Pinterest reaches six in 10 women
8 in 10 Mums regularly use Pinterest
75 % of Millennial women are using Pinterest
Over recent months, searches around embracing single life by women are up nearly 50%
Solo trip inspiration has experienced a 63% increase, and "how to buy your first home" searches saw a rise of 124 %
Solo trip inspiration has experienced a 63% increase
The search term "decision-making activities" is up 36 % and "independent women quotes work hard" are up 419 %
Pinterest’s amazing wealth of data has revealed most female consumers either have a side hustle or are interested in starting one.
The term "business ideas start up" has seen a 941 % increase in recent months.
Meanwhile, "how to ask for a raise at work" jumped 254 percent and "negotiating salary new job" enjoyed a rise of 32 percent.
It is amazing to see all these women gaining strength, independence and growing in confidence to do their own thing and take responsibility for themselves…. and to see Pinterest playing such a big part in inspiring them to do so!
How is this info useful for your business?
Ecommerce brand targeting women? You need to maximise opportunity to reach this market on Pinterest
Travel brand? Think about developing content around solo travel ideas - there’s a clear market need there! Write a blog on solo travel, create a specific Board to inspire these females and fill in with your pins driving traffic back to your website.
Coach or Service based business targeting women in business? Think about developing content around money mindset, financial independence and starting up a business and use your pins to drive traffic to them.
In all of the above use the key search terms in your Board and pin descriptions to ensure your Pins show up when these women are looking for content like yours!
If you want to know more on how Pinterest and Promoted Pins could work for your business say Hello today and let’s have a chat!
*U.S Women