5 Steps to getting ready for Pinterest Ads!

Step 1: Set up a Pinterest Business Account

Or check if you have a Pinterest business account already?

Log into Pinterest and check the top left-hand corner - if you have an analytics button, you are good to go!

Or simply switch it over by clicking here https://help.pinterest.com/en/business/article/get-a-business-account

Step 2: Set up Rich Pins

Set up rich pins and verify them here https://developers.pinterest.com/tools/url-debugger/

Step 3 - Set up your Pinterest Tag

This is a simple piece of code which sits across your website just like the facebook ad pixel.

You need the Pinterest Tag installed to track conversions from your pins such as email signups and checkout conversions.

Step 4: Add event codes

Event codes need to be placed ONLY on the page where you are tracking an action. Event codes should NOT be placed on all of your pages.

The two most common event codes you will use are:

→ Signup ← this tracks someone signing up to something with their email address on your site

→ Checkout ← this tracks when someone makes a purchase from you

In both instances, the event code for these should be placed on the dedicated thank you page for the specific action.

Step 5: Make sure your customer journey is seamless.

I see so many businesses losing out on conversions or sales because their payment gateway isn’t working properly or their sign up form isn’t use friendly.

Before you start advertising think about the onward journey and make it as easy as possible for your potential customer / client.

Now you’re ready to get started with your Promoted Pins Campaign